In the fast-moving realm of digital marketing, advertisers are always testing new approaches to reach users. But some ad formats carry on and deliver results year after year—Popunder visitors one of them.
Despite being less flashy than native ads or push notifications, pop under ads still generate strong ROI for a lot of verticals, especially in affiliate marketing, software downloads, gambling, adult, and sweepstakes offers.
🧠 What Is Popunder Traffic?
Popunder traffic identifies website visits generated through popunder ads—a kind of advertisement that opens inside a new browser window under the active one whenever a user clicks or interacts having a webpage.
Unlike pop-up ads that demand immediate attention, popunders remain hidden prior to the user closes or minimizes their current tab, at which point they get the new page that has been quietly loaded.
🔍 How Do Popunder Ads Work?
A user visits a publisher’s website.
A popunder script is triggered in the event the user clicks, scrolls, or interacts with all the page.
A new window or tab opens in the background while using advertiser’s squeeze page.
Once the consumer finishes browsing the initial site and closes it, they see the ad.
This subtle approach makes popunders less annoying than intrusive pop-ups, while still grabbing attention with the right moment.
🎯 Who Uses Popunder Traffic?
Popunder ads are specifically popular with:
Affiliate marketers
Download and software installers
Adult traffic campaigns
Sweepstakes and giveaways
Casino and betting platforms
Crypto offers
These verticals enjoy the high volume and low priced per visitor that popunder traffic provides.
⚙️ Key Metrics in Popunder Campaigns
When evaluating or owning a popunder campaign, these metrics are crucial:
CPV (Cost Per View): What you pay per opened popunder
CTR (Click-Through Rate): Percentage of users who click after seeing your page
Conversion Rate: Users who complete your desired action (signup, purchase)
ROI/ROAS: Return on investment or ad spend
🚀 Advantages of Popunder Traffic
Benefit Description
✅ High Volume Huge reach from global publisher networks
✅ Cost-Effective Low CPV in comparison with other ad formats
✅ Bypasses Ad Blockers Many popunders can evade common ad-blocking software
✅ Better Timing Users understand the ad when they’re completed with original content
✅ No Need for Opt-In No permissions or subscriptions required
⚠️ Disadvantages of Popunder Ads
Drawback Description
❌ May Be Blocked Some browsers or extensions block popunder behavior
❌ Lower Engagement Users might disregard the new tab or close it immediately
❌ Reputation Risks Poorly placed popunders may be associated with spam
❌ Limited Branding Not well suited for brand-safe environments
🛠️ Top Popunder Ad Networks
If under consideration running popunder traffic, these networks are known for quality and scale:
Network Features
PropellerAds Global reach, smart targeting, anti-bot tech
PopAds Real-time bidding, highly customizable filters
Adsterra Offers popunder and direct link formats
HilltopAds Clean traffic with competitive CPV rates
Zeropark Supports pop traffic with advanced targeting
💡 Best Practices for Popunder Campaigns
Use a Fast-Loading Landing Page: Speed matters—users may bounce if your page takes to much time.
Target by Device & GEO: Mobile and Tier 3 countries often offer the best ROI.
Test Different Offers: Some verticals perform better than others; always A/B test.
Use Frequency Capping: Avoid annoying users by limiting how frequently they visit your ad.
Optimize for Bounce Rate: Add compelling headlines or countdowns to cut back instant exits.
Popunder traffic might appear old-school, but it is far from outdated. For performance marketers, it remains a high-volume, cost-effective traffic source—perfect for testing offers, scaling campaigns, or reaching users in a less competitive ad space.
As with any ad format, success is dependent upon targeting, web page quality, and offer relevance. Done right, popunder ads can quietly drive big results.